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Hey there! On 1 random day, I decided that I got bored with how my LinkedIn profile looked like, which is the very reason why you see me here 🙂

I’ve been a workaholic in my work for 12 years, doing only 1 thing with 1 mission : to conquer everything about E-Commerce from acquiring traffic into the website, to web design, functionalities and final sales. In the middle of the process, I optimize numbers, and get my head into financial & legal monitor.

I’m easily excited by creating new websites and conducting any business online. I do ask a lot of questions too. So let’s brainstorm together and get to work!

Mio Tran

E-Commerce Manager

  • Initiative 94% 94%
  • Leadership 81% 81%
  • Planning 80% 80%
  • Communication 83% 83%
  • Inspiring 85% 85%

Working Experience

Cluster E-Commerce Manager at Melia Hotels International (Jun 2022 - present)
1. To achieve the targets set by Cluster General Manager/ Cluster Director of Revenue in Business
2. To coordinate with Revenue Management team to manage Hotel room inventory/ rates to maximize/generate revenue
3. To ensure accurate information of the hotel on website, OTAs on a weekly basis
4. To monitor rate parity between the brand website and contracted OTAs, in coordination with Revenue Management team
5. To analyse and to participate in different Global/ Regional/ Destination campaigns and promotions throughout the year
6. To coordinate with Regional E-Commerce Manager to involve Hotel in Digital Marketing activities
7. To monitor competitor’s rates/packages on daily basis and propose ideals/offers/packages to be implemented to maintain market share
8. To monitor hotel positioning and maintain best positions in OTAs
9. To initiate and implement new concepts to optimize revenue from OTAs
10. To manage the on-going relationship with assigned OTAs partners including daily communication, periodic formal account wellness checks and on-going revenue tracking
11. To stay abreast of industry trends by attending industry conferences and seeking out advanced distribution knowledge
12. To be able to adapt to industry changes as maybe from time to time if necessary
13. To submit monthly plans and reports according to deadlines
14. To maintain and update E-Commerce database monthly and send a copy to Cluster of Revenue Director/ Manager
15. To attend the Business Review meeting as and when required
16. To follow the company’s “Code of Business Conduct”, as well as other policies & procedures
17. To protect company’s reputation, ensure all the behaviours are complied with laws & regulations
18. To perform all duties in a timely and efficient manner to achieve department objectives and any assignment by the Hotel management, Melia Hotels International, and/or his/her immediate supervisor
E-Commerce freelancer (Sep 2018 - present)
1. Web design (including mockup step and frontend coding)
2. Digital marketing planning and execution across platforms (Google Adwords, Facebook, Instagram, SEO)
3. E-Commerce strategy consultancy
E-Commerce Manager at Banyan Tree Hotels & Resort (Feb 2019 - Aug 2019)

1. Ensure that hotel presence in all approved online distribution are up to date and in line with the brand standard.
2. Oversee or manage the hotel’s website content via CMS to ensure all information are updated and optimized to increase SEO effectiveness.
3. Review hotel’s website traffic analytics to identify trends and opportunities to grow online direct business and produce a monthly report,
4. Accountable for channel effectiveness across all digital marketing platforms and media.
5. Keep an eye on competitors digital marketing activities and ensure that the hotel’s current online offers are competitive and in parity.
6. Develop, execute and monitor tactical campaigns on the hotel’s social media platforms to drive business and fan engagements in accordance with the corporate policy and standard.
7. On weekly, monthly and quarterly basis, monitor and manage hotels online brand sentiment using the reputation monitoring tool such as Revinate to identify operational challenges that affect rating and reports them to management for action.
8. Participate in the revenue strategy meeting to explore and discuss business opportunity and implement action relevant to the strategy set.
9. Maintain close working relationship with the Revenue and distribution team both at Property and Corporate level and to assist and ensure hotel’s online rates are properly presented in all channels (including Online Travel Agencies)
10. Perform other related duties and projected as assigned

E-Commerce cum Managing Director at Interactive Travel Holdings (Vola.ro, Fru.pl) (Mar 2015 - Nov 2018)

1. Manage, direct and assess reports from local & international teams including Sales, Finance & Accounting, E-Commerce, Legal, HR & IT. Manage daily operation.
2. Annual, quarterly and monthly budgeting and planning & report to Board
3. Identify opportunities by intensive internal analysis and market trend
4. Work closely with team to monitor all related E-Commerce & IT team’s activities:
o Identify problems in widely understood sales process (from acquiring user to final sales) & planning overcoming those issues
o Liaise between Poland and Vietnam team for IT and E-Commerce related
o Supervise marketing traffic and marketing strategy execution
o Supervise testing & execution of deploys (new website versions)

E-Commerce Manager at Interactive Travel Holdings (Vola.ro, Fru.pl) (Apr 2013 - Feb 2015)

Manage E-Commerce team for following responsibilities:
– E-Commerce strategies planning
– Branding consultancy & recommend improvement for site structure, layout and functionalities
– Online marketing campaign assessment
– E-Commerce, traffic and payment gateway report monthly
– Liaise with managers of other departments to achieve common company goals

E-Commerce Specialist at Interactive Travel Holdings (Vola.ro, Fru.pl) (Jun 2012 - Mar 2013)

Vietnam’s first full online portal for aviation, hotels, travel insurance and more http://avia.vn. Being one of the first members to prepare and launch AVIA into Vietnam market.

In charge of E-Commerce implementation regarding:
– Site structure, layout and functionalities improvement
– Product monitor and improvement (results of LCC & GDS air ticket)
– Online marketing (SEO, SEM, social and affiliate marketing)
– Research of Vietnam market for trends and potential competitor

Recommendations

It was an absolute pleasure to work with Mio, she has a great 360 Degree knowledge of e-commerce function and a great personality. Her eye for details and always challenging the status quo is a great asset. Wish you success in your new venture all the very best for the future.

Roy Subhransu

Former Area Director of Revenue Management, Banyan Tree Hotels & Resorts

Mio is an amazing and dedicated person, who was brave enough to take on building an e-commerce company in Vietnam with our help. She is able to split between different tasks, from SEM – SEO – social marketing – working with partners and much much more. I just love working with her

Monika Marczak

Former Head of Products, FRU.PL

Mio is a very dynamic and enthusiastic in job. Working with Mio, I completed a lot of things for myself: project management skills, social marketing and experience in e-commerce. I just love working with her

Dinh Van Hoang

Former SEO Specialist, Interactive Travel Holdings (Vola.ro, Fru.pl)

She is talented? Yes, she is. A workaholic is a person who is addicted to work, but the “Mio” workaholic is the one who loves her work like a lover, a family and a closed friend.

Be ready to be chased, to be driven crazy, to be excited and to be…inspired by her

Nguyen Tran

Former Freelance SEO Content Writer, Interactive Travel Holdings (Vola.ro, Fru.pl)

Working with Mio, i realize that she is a dynamic person. She always work with passion and the highest spirit. I learned a lot from her, about patience, managing the job, working with partners. I believe in that spirit, she can complete every task with the best results.

Hoang Nguyen

Former Intern, Interactive Travel Holdings (Vola.ro, Fru.pl)

Despite working with Mio for a short time, I personally find her enthusiasm and dedication inspiring and motivating. I have learned a lot from her knowledge and experience in e-commerce and SEO. Mio has also worked hard to build authentic relationships with all the team members. Her efforts have made our working environment happier and more productive.

Kelsey Pham

Former Intern, Interactive Travel Holdings (Vola.ro, Fru.pl)

Skill sets

  • Web Design 87% 87%
  • E-Commerce 90% 90%
  • HTML/CSS 81% 81%
  • Organizing 80% 80%
  • Cross-functional Capability 91% 91%
  • Performance Marketing 78% 78%